I like the Three Stripes better than the Swoosh. There’s just something elegant about Adidas. But then again, Nike makes the best sports ads.
Here are some of the Nike Ads I love best:
1.) Write the Future (2010) -
I’m not a football fan, but this somehow gets me into the World Cup groove. I like how the clip explores the various outcomes of a football match – and the touch of humour as well. The fact that Kobe and Federer are featured in the campaign bridges the football divide.
2.) Nike South Africa (2006) -
I used to recite the lines uttered in the video back in college. It exudes the gung-ho, no-fear attitude one has to have to succeed in sports. I’m not familiar with most of the South African athletes in the ad, aside from Godfrey Mokoena and the Blade Runner, Oscar Pistorius, nevertheless, it’s a quite a powerful commercial.
3.) Nike Training -
Liu Xiang and Manny Pacquiao in one commercial. Need I say more?
4.) Nike Courage (2008) -
The following ad is short, but the awesome soundtrack and classic sporting moments (Liu Xiang, Carl Lewis, Derek Redmond, Michael Jordan!) featured in it contribute to one inspiring, bad-ass ad – the best among the three.